The Drinks Business
Our Bordeaux correspondent,
Colin Hay, unpicks Gavin Quinney’s Bordeaux 2020 vintage report and gives us as taste of what we can expect from this year’s en primeur campaign.
Like 2019 before it, 2020 will clearly be another highly unusual
en primeur campaign. But, as we now know, that is absolutely no guarantee that it will not work for the consumer. The 2019 campaign was undoubtedly challenging logistically and a great deal of innovation was required to make it work. But with wines that were generally regarded as at least as good as their 2018 counterparts and with a solid price reduction relative to the 2018s, there was plenty to interest those seeking vinous distraction from the horrors unfolding around them last summer.
Hackers, eh? Not the 1995 Angelina Jolie vehicle where young Zero Cool, childhood hacker, caused the NYSE to drop due to his computer antics. Here, “hackers” refers to the group